夢 — Independent streetwear / Dream 001 — 005
YUME — Memory of a dreamYUMEMEMORY OF A DREAM
Yume means dream. We exist somewhere between dreams, memories and reality — making clothes from the feelings that stay after you wake up.
001 — Introduction
夢
Somewhere betweendreams, memoriesand reality.
YUME is an independent streetwear label about the things you almost remember. Every piece starts as a feeling — a blossom you saw once, a sky behind closed eyes, a word written on a sleeve.
Hand-distressed, faded, embroidered and imperfect on purpose. Clothes that feel discovered from another era and reimagined for now — a dream you can wear.
002 — Featured collection
Collection 01
memory of a dream
Five pieces · Hand-finished
Blossoms, stars, and words you can't quite read.
003 — Latest release
DREAM 003 — Out now
Starfall
the sky you saw with your eyes closed
Washed black, faded like a photograph left in the sun. On the back, a constellation of rhinestones — one star brighter than the rest — scattered as if they fell through the fabric. A tonal YUME arcs across the chest, barely there, the way names are in dreams.
004 — Editorial campaign
Film 01:Archived dream
Shot somewhere you've been before, in a city you can't name.
“I woke up and all I had left was the colour of the petals.”
Frame 12 / Sakura Drift + Ash Bloom
005 — Brand story
Dreams disappearwhen we wake up.
but some things stay.
A feeling. An image. A colour you can't name. The certainty that you were somewhere — even if you can't say where.
YUME turns those fragments into clothing, so you can carry a piece of a dream you can't completely remember.
006 — The archive
Dream 001 — 005
007 — Social
Follow the dream
007 — Newsletter
Enterthe dream
Early access to every drop, archived pieces before they disappear, and the occasional letter from somewhere between asleep and awake.