Brand story — 夢の記憶
This feelsdifferent.
YUME means 夢 — dream. It's an independent streetwear label living between dreams, memories and reality.
The memory of a dream
Dreams disappear when we wake up. But certain feelings, images and memories stay with us — a colour, a place, a sense that something mattered. YUME exists to hold on to those.
Imperfect on purpose
Hand-distressing, faded graphics, bleach, embroidery, rhinestones and chains. Every piece is finished so it feels discovered from another era — worn, softened, personal — and reimagined for now.
Made to be yours
YUME is affordable and independent, made for people who dress like they're telling a story. Wear it like a piece of a dream you can't completely remember.
Shipping & returns
Orders ship within 3–5 business days. Flat $8 standard shipping on every order.
Because every piece is finished by hand, small variations are part of the design — not a defect.
a dream you can wear
Created by Jonah Pannell & Caleb Williams
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